One of the world’s leading renewable energy generation, transmission, and energy storage companies, Pattern Energy, came to us wanting to overhaul their current content and create one unified, distinct brand.

Headquartered in the US with operating and development footprints in the US, Canada, Mexico, and Japan, the revamp needed to meet the distinct needs of different markets as well as a diverse range of customers who provide low-cost energy to millions of consumers. Their global portfolio includes more than 30 utility-scale renewable power facilities and transmission assets.

With markets familiar with creating and sharing content in different ways, the challenge was to create an easy-to-use infrastructure that would clearly represent one brand but also serve the wide-ranging needs of offices and communities.We centralized Pattern Energy’s multiple microsites and content into one global hub. To do so in a way that would suit the many stakeholders, we designed and built engaging project pages to cover the differing requirements, including layouts to detail local partnerships, promotions, and PR opportunities. We migrated to one CMS admin for simple access and control. 

The templatized approach meant local staff had the flexibility to create their own content while ensuring the pages accurately reflected Pattern Energy. The end result was creating one global site with a portfolio of products, each following the same look and feel as the global site. 

We supported the team by developing UX, UI, and information infrastructure to understand how best to present the wide-ranging information and the best approach for their users and staff. 

Pattern Energy also wanted to stand out in a crowded market. We developed and extended the brand guidelines and created a direction for animation for use across digital. 

Many companies in a similar field tend to focus on machinery, whereas Pattern Energy wanted to make the people behind their vital projects the focus. We built a human-centric website that heroes the communities making a difference. 

There were also technical considerations, with some markets not having access to the latest devices or technical infrastructure. Because of this, we created a simple, modern site with features including eye-catching transitions that would be likely to work well in areas with lower bandwidth too.