challenging traditional architecture
Longo Park is a chicago based architecture & design workshop that challenged the traditional role of architecture through a mix of research fabrication and collaborative design
a holistic design experience
Longo partnered with noformat for their shared believe that the value of design is most impactful when it is holistic. We understand that all parts of the process -- from the design's conception to the last construction detail -- combine to create a lasting impression.
animated & responsive
We built a custom Php/CSS based system that goes beyond your typical responsive site to actually recreate the pages based on screen size. Adding or removing pages and reflowing content as needed to adapt to browser size or browsing platforms with a the bonus of making it easy for Longo Park to add any type and length of content without breaking the template
a flexible Identity system
Our goal was to create an iconic, impactful and minimal identity that could be applied with a stamp or emboss to any surface. We wanted to incorporate the design workshop tagline but it would have been too small to read or to blurry when stamped so we swapped out the “tm” for “dm”. A subtle but effective touch. The final result is a flexible branding system that we have proven can be adapted to any circumstance
design approved by designers
This lush coffee table book showcases their research and conceptual work: a physical presentation that had a huge impact at client meetings. The book created as a conceptual piece meant to be flipped through more than read gave us freedom to incorporate use abstract design elements combined with images to expand dramatically on the original brand. cementing a design-minded partnership between Noformat and Longo Park that thrives to this day.
a building becomes architecture, then it is artArne Jacobsen