The Yoga School_

A market-tested approach to a high-end wellness launch.

mindful ingenuity, modern wisdom

The Yoga School is a luxury yoga studio in Singapore that places emphasis on small class sizes and quality teaching.

  • Animation
  • Branding
  • Information Architecture
  • Market research
  • Marketing Materials
  • Photography
  • Social Media
  • Web Design
  • Web Development

testing a theory

We were tasked with helping the founders prove the viability of a luxury yoga studio. We developed a brand narrative, microsite and marketing materials to test the pricing and overall concept with their target market.


seamless navigation

A seamless, modern web experience was key to meeting the needs and expectations of their time-conscious, executive market. We built a responsive site with streamlined content, that allowed users to quickly locate necessary details while receiving a taste of the calm, serene nature of the studio.

stylish, sophisticated identity

Our initial research showed that their audience would be willing to pay higher rates for yoga classes, so long as the brand was positioned as a high-end, luxurious must-have for their social group. We combined sophisticated, magazine-style photography with bold text and minimalist layouts, to represent the well-appointed, spa-like elements of The Yoga School experience.

Yoga is the unifying art of transforming dharma into action, be it through inspired thought, properly nurturing our children, a painting, a kindness or an act of peace that forever moves humanity forward.

-Micheline Berry