a truly global education system
THINK Global School is a traveling high school where students spend each semester in a different country.
engaging and informative
Our task was to build a complex website that could house pages upon pages of information while being easy to navigate, visually engaging and simple to update. The site needed to convey the scope and excitement of the school, and attract students who would be up for the challenge.
In addition to the website, we developed their logo and created a brand strategy and nuanced brand personality, as the foundation for all their digital communication.
THINK Global School needed to find the right tone for communicating to different audience groups at the same time - one that would get potential students excited about exploring the world, while alleviating parents’ concerns about the academic rigour and the wellbeing of their children.
We helped them achieve this in both their visual and verbal language, placing colorful, engaging location photography alongside images of the students’ study and social lives, to achieve a mix of educational gravitas and youthful exuberance. Text was kept simple and engaging, aimed at fitting a teenager’s attention span while conveying essential details about safety, travel logistics, and the curriculum.
robust yet adaptable
We built an extensive, dynamic content site that employes animations, graphics and video throughout, and which breaks pages down into digestible sections of information. Behind the scenes sits an intuitive content management system, which allows the team to easily create new pages out of variable modules that build on the original design.
Given that teenagers are the target audience, building a site that was fast, responsive and easy to use on any screen were utmost priorities.
a new brand language
We developed the key elements of their brand langauge and packaged them - along with the associated guidelines -into a brand bible, ensuring that the school is able to stay on-brand as it expands.
In addition to determining the look and feel of their website and marketing materials, we also applied their brand personality to t-shirts, illustrated stickers, postcards and other fun paraphernalia for the students to use.
the next generation
Utilizing their new state-of-the-art website and eye-catching marketing materials, THINK Global School was able to achieve a 500% increase in enrollments in the first year alone, along with a large uptick in press coverage.
We continue to work with THINK Global School, designing new marketing materials, expanding the reach of the website, and helping them navigate social media.